B2C content is fundamental to all businesses with a public customer base. As a content writer, I have dedicated significant time to developing my B2C skills to ensure I can cater to the specific needs of every client.
Working with Lionscreed and SideQuest, I have produced content covering news, company updates, announcements, and events. This style of content is more closely focused on community engagement, raising and explaining topics of interest and creating short, yet informative, pieces. Experiences with these companies has also assisted me in developing a strong ability to determine the necessary lengths of written content, ensuring no piece is too long or short for its purpose (which is particularly useful in the writing of announcements).
With all B2C content, I ensure to gain an understanding of the audience and community that I am writing for. The intricacies of each community are vital to creating effective connections and narratives. Whenever writing in these contexts, I focus on the creation of a narrative to guide readers through a piece - this is often discreet, not necessarily reading in a narrative way (as this is not appropriate for all formats and purposes). However, framing B2C content through this narrative lens assists in understanding how information will be received and consumed.
While working with a Canada-based beauty client, I also had to gain a deeper understanding of how B2C written content shifts when copywriting. I helped her rewrite her beauty e-commerce site, writing product descriptions for each item, how-to guides, and blog-style accompanying content relating her product to current beauty trends. Each element of this project required an understanding of the customer journey - examining exactly how they would progress through her site towards making a purchase.
(Images: Lionscreed and SideQuest)
WELCOME ZRVKK, OUR NEW CONTENT MANAGER!
FEATURED: FORTNITE CHAPTER 4 - EVERYTHING YOU NEED TO KNOW! | SIDEQUESTHUB.COM
This long-form article was published in December 2022, following the release of Fortnite's Chapter 4. Written for an audience of avid gaming and esports enthusiasts, the article covers every major update to the game, including features, map additions, weapons, purchases, and more. The article was independently researched and edited by myself. SideQuest is a long-term client for whom I regularly write B2C content.
Fortnite has finally released Chapter 4, with exciting new features, items, equipment, and a brand-new map! Alongside these additions, the game has updated its visual elements, including better lighting and shadows. Overall, the new chapter showcases brilliant new gameplay opportunities that will make a splash with gamers in our SideQuest stores. Here is our run-down of everything Fortnite has given us in Chapter 4!