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Digital Marketing and Content StrategyAlongside writing services, I provide marketing and content strategy services. In this area, I collaborate with my partner Kelan Watling (with 9 years of marketing experience) to provide a comprehensive service, including the following:
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These three infographics above and to the right have been created to encourage better inclusivity and diversity training in business. The first (directly above) is deliberately made to be an immediate call to action - it was published on Pinterest in the latter part of December, so New Years was a good point of motivation.
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The second infographic (directly above) was made in a question and answer format, and gives a brief outline on how to prepare for effective LBGTQ+ diversity training.
The infographic to the right was created to justify the importance of diversity and inclusivity training. All three infographics follow the same colour scheme for continuity and aesthetics when publishing
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The infographic to the left was created as part of my personal project on women's health. The aim was to ensure that there was a simple, shareable step-by-step guide to carrying out a breast self-examination, as these are vital to help catch the signs of breast cancer early.
The first step of creation was to make sure that it was eye-catching and the topic was immediately identifiable. The colour pink is strongly associated with breast cancer awareness. As the topic is quite intimidating, the appearance is also made softer through the more comical addition of the outline of breasts. The guide is laid out simply with a clear step-by-step process to make sure that it is easy to follow. 
The infographic above is converted from an Instagram caption. It is designed to interact with media creators on various platforms, and is in a format that can be posted on Instagram stories, Facebook, Twitter, or Pinterest.
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Podcast: Women's Health |
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Social Media Content and Advertising: Urban MBA
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While working as a freelancer with Urban MBA, both myself and Kelan Watling oversaw the production of some of their social media assets. This included social media posts, reels/short videos, and social media advertising.
I also produced written content to support Urban MBA events, which are linked below: |
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